
Bailie Leadership Consultancy
LEADERSHIP | FOLLOWERSHIP | COURAGE

Africa has tremendous potential. In addition to being rich in natural resources, the continent’s population – the fastest growing and youngest globally – is currently numbering close to 1.4 billion. Africa’s potential can be realised, but not without its people being empowered with the appropriate values, knowledge, skills, and a vision that motivates. Essential to such an endeavour is the appropriate leadership at every level and across all spheres of society. “Everything rises and falls on leadership.”
Effective leadership doesn’t exist outside of willing, engaged followership. The nature of power relations between leaders and followers, governments and their citizens, has shaped the Africa of today and will shape the Africa of tomorrow. The cultural change that technological advances and globalisation have and continue to encourage means that power is no longer the domain of leaders alone. The likelihood of leadership that benefits the collective is enhanced to the degree that followers recognise and act upon their agency and potential for influence.
BLC takes a values-based approach to leadership, followership and organisational, community or national change. This means we believe the best possible leader-follower relationship, corporate culture, or governance, is founded on values that transcend time and place. So far as these values challenge the status quo, expressing them will require courage. “Courage is the most important of all virtues because without courage, you can’t practice any other virtue consistently.” “Effective leaders must see themselves as change agents.” Change can be uncomfortable, often involving risk for those pushing for it. Therefore, leaders must have courage when pursuing necessary change while followers must have courage to offer leaders the appropriate support and challenge leaders when necessary.
Bailie Leadership Consultancy exists to help leaders, followers, and organisations be more virtuous and effective in a volatile world. With a focus on Africa and using a values-based approach, we specialise in education and training, and political and organisational consultancy services in the following areas:
Craig Bailie’s experience of authority during COVID-19 heightened his appreciation for the significance of organisational culture, values-based leadership, and the roles and responsibilities of followers. The Coronavirus pandemic made for a career-defining moment and his founding of Bailie Leadership Consultancy (BLC) in 2022.
Through BLC, Craig aims to bridge the theory-practice divide and leverage several assets at his disposal for the benefit of clients and communities who seek knowledge, best practice, improved organisational performance, and more fulfilled lives. These assets include his qualifications, ten-plus years of teaching politics, his experience in Africa’s humanitarian space, and a well-established network of academics and practitioners.
Helping leaders, followers, and organisations be more virtuous and effective in a volatile world.